Hey there, I’m Kim!

I have an obsession with crafting intentional experiences with pixels, creating simple solutions to complex problems, and incorporating accessible design practices.

My experience is focused on in designing for experiences that surface actionable insights for data rich software, typically serving high-skilled users.

Headshot of Kim Ellsworth, wearing tortoiseshell glasses and a plaid button up.

My portfolio is undergoing iterative updates, so please excuse the mess!

There may be some oddities depending on what day and time you happen to be lurking.

A little about me….

Things I do

  • User Research

  • Design Low to High Fidelity Wireframes + Prototypes

  • UX Strategy

  • Communicate, collaborate, and critique

Industry Experience

I’ve wiggled pixels around in:

Cybersecurity, AI, Financial tools, Education, Non-Profits, Construction, E-Commerce

Places I’ve Been

Merit America, Vectra AI, Ally, Perficient, Tailoru LLC, Wherewithal LLC, University of Michigan (Ann Arbor)

Examples of my work

Vectra AI

Increased adoption of the Auto Lockdown feature by allowing users to easily configure multiple Active Directories.

SaaS | Desktop-First | Feature Impact Analysis | High-Fidelity Wireframes + Prototypes | Usability Testing

Role
Lead UX Designer

Process

  • Assess feature impact across product & ideate on wireframes

  • Prototype feature, draft usability test, schedule testing sessions

  • Conduct & review test results

  • Finalize, annotate, & hand off

Case Study 90% complete

Perficient

Conducted a UX/UI Assessment to recommend and prioritize experience improvements.

E-commerce | Desktop| Heuristic Analysis | User Research | Mid-Fidelity Wireframes + Prototypes

Role
UX Designer

Process

  • Inventory Client’s domains

  • Evaluate experience

  • Align and prioritize findings

  • Mid-fidelity wireframes and prototype

  • Annotate and deliver design artifacts

Two mid-fidelity wireframes. One displays a sales page layout with products stacked vertically. The other is a dashboard displaying jobsite and equipment notifications, service requests, and dashboards.

Ally

Designed and released a net New feature for car dealerships to manage the lease return process.

SaaS |Desktop + Mobile | High-Fidelity Wireframes + Prototypes | Accessibility Annotations

Role
Lead UX Designer

Process

  • Onboard & assess system impact

  • Draft review with stakeholders

  • Apply accessibility annotations

  • Legal review

  • User testing (conducted by Product Owner)

  • Finalize, annotate, review, & hand off

Case Study in Progress

Uncommon Good

Supported an early stage start up in defining market opportunities and feature prioritization.

SaaS | Competitive Research | Heuristics Analysis

Role
Lead UX Researcher

Process

  • Competitor research

  • Feature & heuristic analysis

  • User interviews

  • User & competitive product insights

Case Study in Progress

Kind words from colleagues