Hey there, I’m Kim!

I’m obsessed with:

  • Crafting intentional experiences

  • Identifying simple solutions to complex problems

  • Incorporating accessible design practices

  • Collaborating with internal experts: Data scientists, Engineers and Developers, Sales Reps, etc.

Headshot of Kim Ellsworth, wearing tortoiseshell glasses and a plaid button up.

My experience is focused on in designing for experiences that surface actionable insights for data rich software, typically serving high-skilled users.

A little about me….

Industry Experience

I’ve wiggled pixels around in Cybersecurity, AI, Financial tools, Education, Non-Profits, Construction, E-Commerce

Things I do

User Research

I translate real user behavior into actionable insights through thoughtful research planning, interviews, and usability testing. In research, my goals are to bring clarity to complexity and ensure the user stays at the heart of every design decision by marrying their needs to business goals.

Ideation + Design

I design with a responsive mindset, in both screens and strategy. From rapid ideation to polished prototypes, I flex across fidelity levels to deliver experiences that adapt, scale, and delight (no breakpoints needed).

Design System Tuning

I build, contribute, and iterate on scalable, component-based design systems to bring structure, consistency, and trust to the customer. Bridging the gap between design and development helps teams can move fast without breaking things (or stylesheets).

Places I’ve Been

Merit America, Vectra AI, Ally, Perficient, Tailoru LLC, Wherewithal LLC, University of Michigan (Ann Arbor)

Logo for the business "Wherewithal"

Examples of my work

Merit America

Designed and released a job search tool combining learner’s existing job preference data with an AI driven resume parser. The goal: surfacing job postings that align with transferable skills, making career transitions more attainable.


SaaS | Desktop-First | High-Fidelity Wireframes + Prototypes | Usability Testing

Vectra AI

Screenshot of VECTRA software's Settings tab focusing on External Connectors, showing Active Directory integration status and options to add directories, with a list of three Active Directory entries indicating connection status and account details.

Increased adoption of the Auto Lockdown feature by allowing users to easily configure multiple Active Directories.

SaaS | Desktop-First | Feature Impact Analysis | High-Fidelity Wireframes + Prototypes | Usability Testing

Ally Financial

Produced high-fidelity wireframes and prototypes for a new digital dealership tool, Ally Ride Return.


SaaS | Desktop-First | High-Fidelity Wireframes + Prototypes | Accessibility

Perficient / Caterpillar

Conducted a UX/UI Assessment to recommend and prioritize experience improvements.

E-commerce | Desktop| Heuristic Analysis | User Research | Mid-Fidelity Wireframes + Prototypes

Kind words from colleagues